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| STUDY ON TOURIST DESTINATION DECISION MAKING UNDER THE SITUATION OF INFORMATION OVERLOAD:DIFFERENTIAL EFFECTS BETWEEN HEAD IMAGE AND TAIL IMAGE |
| LV Xing-yang1, SONG Hui-lin2, JIN Yuan-yuan3 |
1. School of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, China;
2. Institute of International Tourism Development China Tourism Academy, Beijing 100005, China;
3. School of Recreation and Community Sport, Capital University of Physical Education and Sports, Beijing 100191, China |
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Abstract With the rapid development of Internet, the information environment of tourist decision has changed dramatically. The traditional way of destination information searching has been outdated. Nowadays, Internet decreases the search cost, and the destination information has been greatly enriched by a lot of user generated content under Web 2.0. In the process of destination decision choice, what tourists face is no longer lacking information, on the contrary, they have to deal with information overload. The alteration of information environment and cognitive structure will affect tourist destination choice, which has become one of the most important questions in tourist behavior research. Situational experiment has been used in this research to check the divergent influence of head and long tail on tourist destination choice when induced image is varied structurally under the context of information overload. Thus, the effect and its mechanism of long tail of induced image could be explained.
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|
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吕兴洋,刘丽娟,林爽.在线信息搜索对旅游者感知形象及决策的影响研究[J].人文地理,2015,30(5):111-116+133.[Lv Xingyang, Liu Lijuan. The influence of online information search on tourists’perceived image and decision making[J]. Human Geography, 2015, 30(5):111-116,133.]
|
| [27] |
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|
| [30] |
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|
| [28] |
吕帅.国外旅游形象研究及其对国内的启示——基于1996年-2007年TM和ATR所载文献[J].旅游科学,2009,23(1):38-43.[Lv Shuai. Overseas studies on tourism image and their significance to China:Based on literature of TM and ATR between 1996 and 2007[J]. Tourism Science, 2009,23(1):38-43.]
|
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吕兴洋,刘丽娟,林爽.在线信息搜索对旅游者感知形象及决策的影响研究[J].人文地理,2015,30(5):111-116+133.[Lv Xingyang, Liu Lijuan. The influence of online information search on tourists’perceived image and decision making[J]. Human Geography, 2015, 30(5):111-116,133.]
|
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|
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|
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|
| [31] |
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|
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曲颖,贾鸿雁.旅游目的地形象的测量与分析——以南京在华东区域内的比较性研究为例[J].人文地理,2013,28(1):128-134.[Qu Ying, Jia Hongyan. The measurement and analysis of destination image:A comparative study of Nanjing[J]. Human Geography, 2013,28(1):128-134.]
|
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Chen P J, Kerstetter D L. International students’image of rural Pennsylvania as a travel destination[J]. Journal of Travel Research, 1999,37(3):256-266.
|
| [34] |
Goodrich J N. The relationship between preferences for and perceptions of vacation destinations:Application of a choice model[J]. Journal of Travel Research, 1978,17(2):8-13.
|
| [33] |
曲颖,贾鸿雁.旅游目的地形象的测量与分析——以南京在华东区域内的比较性研究为例[J].人文地理,2013,28(1):128-134.[Qu Ying, Jia Hongyan. The measurement and analysis of destination image:A comparative study of Nanjing[J]. Human Geography, 2013,28(1):128-134.]
|
| [35] |
张宏梅,陆林,蔡利平,等.旅游目的地形象结构与游客行为意图——基于潜在消费者的本土化验证研究[J].旅游科学,2011,25(1):35-45.[Zhang Hongmei, Lu Lin, Cai Liping, et al. Tourism destination image structural model and visitors’behavioral intentions:Based on a confirmatory study of localization of potential consumers[J]. Tourism Science, 2011,25(1):35-45.]
|
| [34] |
Goodrich J N. The relationship between preferences for and perceptions of vacation destinations:Application of a choice model[J]. Journal of Travel Research, 1978,17(2):8-13.
|
| [36] |
白凯,陈楠,赵安周.韩国潜在游客的中国旅游目的地意象认知与行为意图[J].旅游科学,2012,26(1):82-94.[Bai Kai, Chen Nan, Zhao Anzhou. Potential Korean tourists’cognition of Chinese destination image and their behavioral intentions[J]. Tourism Science, 2012,26(1):82-94.]
|
| [35] |
张宏梅,陆林,蔡利平,等.旅游目的地形象结构与游客行为意图——基于潜在消费者的本土化验证研究[J].旅游科学,2011,25(1):35-45.[Zhang Hongmei, Lu Lin, Cai Liping, et al. Tourism destination image structural model and visitors’behavioral intentions:Based on a confirmatory study of localization of potential consumers[J]. Tourism Science, 2011,25(1):35-45.]
|
| [37] |
Li X, Pan B, Zhang L X, et al. The effect of online information search on image development:Insights from a mixed-methods study[J]. Journal of Travel Research, 2009,48(1):45-57.
|
| [36] |
白凯,陈楠,赵安周.韩国潜在游客的中国旅游目的地意象认知与行为意图[J].旅游科学,2012,26(1):82-94.[Bai Kai, Chen Nan, Zhao Anzhou. Potential Korean tourists’cognition of Chinese destination image and their behavioral intentions[J]. Tourism Science, 2012,26(1):82-94.]
|
| [38] |
Pan B, Li X. The long tail of destination image and online marketing[J]. Annals of Tourism Research, 2011,38(1):132-152.
|
| [39] |
黄莎,陈金华,陈秋萍.基于网络信息嵌入性的旅游目的地形象传导研究[J].人文地理,2012,27(3):109-114.[Huang Sha, Chen Jinhua, Chen Qiuping. Internet information-embedded analysis of tourism destination image communication[J]. Human Geography, 2012, 27(3):109-114.]
|
| [37] |
Li X, Pan B, Zhang L X, et al. The effect of online information search on image development:Insights from a mixed-methods study[J]. Journal of Travel Research, 2009,48(1):45-57.
|
| [40] |
王媛,许鑫,冯学钢,等.基于文本挖掘的古镇旅游形象感知研究——以朱家角为例[J].旅游科学,2013,27(5):86-95.[Wang Yuan, Xu Xin, Feng Xuegang, et al. Research on tourists’percieved image of ancient town using web text mining methods:A case study of Zhujiajiao[J]. Tourism Science, 2013,27(5):86-95.]
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2017, Vol. 32 
